Insight for business

Expert in customer and employee experience

Part of Salomaa Group

We focus on measuring, studying and interpreting the customer and employee experience.

The most important asset for your company’s growth and development lies in people – your customers and staff. Once you understand what drives them, you will know what drives your growth.

We at Evidens are experts at studying the customer and employee experience. We can help you identify the motives, feelings and trends that influence your customers and staff. We will combine the underlying emotional factors with your hard numbers.

We specialise in acquiring information and insights that help you add value and develop your business. We use modern methodology, data and research to provide you the tools necessary for success. We process data to create distilled, accessible information.

Are you interested?

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We focus on measuring, studying and interpreting the customer and employee experience. Applying modern research methods and our expertise on the collected data helps us guide your business towards a more profitable future.


  • Customer experience & satisfaction
  • Customer segmentation
  • Brand research
  • Mystery shopping


  • 360, 270 & 180 reviews
  • Corporate culture
  • Employee pulse
  • Interest group surveys


Mystery shopping

Mystery shopping is a research method that is used to measure service quality and promote staff competence. It reveals whether your customer promise is kept and how various touchpoints conform to your service concept.

Mystery shopping is one of the most effective quality indicators for sales and service schemes. Mystery shopping is an excellent way to see how consumers experience your products, services, story and brand in a real-world setting.

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Business Insight instruments

Do you know how much employee satisfaction and customer experiences affect your growth and bottom line? Is something in your leadership or corporate culture stopping you from reaching more? How much could you increase average purchases by enhancing the customer experience?

Our Business Insight instruments make it easy to track, verify and project how staff and customer actions affect your key business metrics.

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  • Over 2200 research projects
  • Since 1995
  • Member of ESOMAR*

We’re proud of our clients and their success.
Our mission is to help our clients using information and insight.


*World Association of Opinion and Marketing Research Professionals

Trying our services could not be easier right now with the Tekes innovation voucher. The vouchers are worth €6200 (€5000 + VAT) and can be used for acquiring information or know-how related to product, service or process development.

Johanna Toivonen, Insight Director
Mystery shopping
Hanna Halmela, Insight Manager

Evidens on nyt osa Voittoa.

Evidensin tutkijat ja asiantuntijat palvelevat asiakkaita kuten ennenkin – tukenaan nyt lähes 40 eri osa-alueiden media-ammattilaista.